nendo cocoa

I love these little chocolates by nendo! 

Each chocolate is directly named after Japanese expressions used to describe texture.

1. “tubu-tubu” Chunks of smaller chocolate drops. 
2. “sube-sube” Smooth edges and corners.
3. “zara-zara” Granular like a file.
4. “toge-toge” Sharp pointed tips.
5. “goro-goro” Fourteen connected small cubes.
6. “fuwa-fuwa” Soft and airy with many tiny holes.
7. “poki-poki” A cube frame made of chocolate sticks.
8. “suka-suka” A hollow cube with thin walls.
9. “zaku-zaku” Alternately placed thin chocolate rods forming a cube.

more & more I find myself attracted to design & designers that are making small, playful, joyful & not always practical or 'useful' in the traditional sense, little things. why? I think because it seems fun. & fun is so important.